Pelvic floor fitness made easy
Liv Labs (@livlabsfitness) is a venture-backed women's wellness innovator. 78 million American women manage with pelvic floor weakness: an $8.7B US market. Liv Labs is developing a physical product and semi-automated fitness coaching software to keep them strong and active, life-long. Product inventor, Carly Price, holds over 40 patents and reimagined the humble pillow for Casper. Company CEO, Melody Roberts, incubated digital service experiences now scaling globally at McDonald’s and Panera. Liv Labs has raised $3.2M pre-seed, 80% in non-dilutive SBIR grants from NIH and NSF, based on stellar performance data and enthusiastic user feedback. A US design patent and US + global utility patents have issued. Non-clinical safety testing is nearing completion.
Active Founders
Melody Roberts, Founder
Melody is a career innovator of consumer conveniences. She is an optimist with a lifelong passion for improving daily life through better, more affordable products and services. Formerly: Panera, McDonald's, IDEO, Smart Design, Cooper-Hewitt. Education: Illinois Tech (MDes) and Yale University (BA). Colorado native.
Carly Price, Founder
Highly accomplished innovation leader and champion of human-centered design, with a passion for creating delightful products, services, and brand experiences. Has a proven track record of using insight-driven processes to uncover opportunities, drive concept generation and prototyping, and bring award-winning, iconic, useful, and beautiful consumer products and experiences to market.
